Sales Outreach Executive (Cold Emailing & Calling) (Rourkela)

Role OverviewWe are looking for a highly articulate and confident Sales Outreach Executive to drive lead generation through cold emails and cold calling across US and domestic markets. This role requires excellent verbal and written communication skills, cultural understanding, and the ability to adapt messaging for different audiences, along with building strategic follow - up sequences to create multiple touchpoints throughout the user journey. Key Responsibilities 1. Cold Outreach Execution - Execute personalized cold email campaigns targeting US and Indian prospects - Conduct cold calls with clarity, confidence, and professionalism across time zones - Adapt tone, pitch, and communication style based on geography US vs domestic - Qualify leads and schedule meetings for the sales team 2. Email Strategy Sequencing - Build and manage structured follow - up email sequences 5 8 touchpoints - Write compelling, error - free, and conversational email copy suited for global audiences - Optimize messaging for higher open and reply rates - Continuously refine communication based on audience response 3. Multi - Touchpoint Engagement - Combine email, calls, and LinkedIn outreach to create consistent engagement - Ensure messaging consistency across all channels - Develop nurturing strategies for different lead stages 4. User Journey Orchestration - Map and manage the end - to - end outreach journey first touch - follow - ups - conversion - Ensure timely and relevant follow - ups across all touchpoints - Personalize interactions based on lead behavior and responses 5. Performance Tracking Optimization - Monitor outreach performance open rates, replies, call conversions - Identify gaps in communication and improve messaging effectiveness - Use CRM and outreach tools efficiently Required Skills