Digital Marketing Manager - Performance & Analytics

Our client is a leading innovator in their industry, seeking a data - driven and results - oriented Digital Marketing Manager to lead their performance marketing initiatives. This role is crucial for driving measurable growth through strategic planning, execution, and optimization of online advertising campaigns across various channels, including Search Engine Marketing SEM , Social Media Advertising, Display Advertising, and Affiliate Marketing. You will be responsible for setting campaign goals, managing budgets, analyzing performance data, and leveraging insights to maximize ROI. The ideal candidate has a strong analytical mindset, deep understanding of digital marketing platforms, and a proven track record of achieving KPIs. This position is based in Bhubaneswar, Odisha, IN, requiring your presence in the office for team collaboration and strategic planning. Key responsibilities: Develop and execute comprehensive digital marketing strategies focused on driving measurable results e.g., leads, sales, conversions . Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels. Oversee SEO strategy to improve organic search rankings and drive website traffic. Develop and manage email marketing campaigns to nurture leads and engage existing customers. Conduct thorough market research and competitor analysis to identify opportunities and inform strategy. Track, analyze, and report on key performance indicators KPIs using tools like Google Analytics, Adobe Analytics, and platform - specific dashboards. Manage and allocate digital marketing budgets effectively to ensure optimal ROI. Conduct A/B testing and other optimization experiments to improve campaign performance. Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution. Stay up - to - date with the latest trends, technologies, and best practices in digital marketing and performance advertising. Develop and maintain strong relationships with advertising partners and vendors. Identify and implement new digital marketing channels and tactics to expand reach and engagement. Provide strategic recommendations to senior management based on data analysis and market trends. Ensure all digital marketing efforts align with brand guidelines and overall business objectives.