Product Marketing Manager (Remote)

Responsibilities: 1. Own the overall product messaging and positioning w.r.t to the overall market and specific industry verticals. - Extend our core platform vision to target specific personas and industry verticals with inspiring and incisive messaging that showcases our product innovation and thought leadership. - Own and drive key product marketing initiatives such as competitive analysis, market research, and product releases. - Present / Communicate these product updates, feature updates, and all the competitive analysis by way of owning the updates on the Product Website, Pages and Sales Collaterals - Sales enablement Communicate the value proposition of Muvi products to sales teams and develop sales tools that support the selling process efficiently. Create and help create sales collateral including product landing pages, product brochures and presentations - Work with the broader marketing team to develop campaigns to carry products to market e.g., webinars, online branding campaigns, and videos . - Product launch plan the communication of new product releases and manage the cross - functional implementation of the product launch plan. - Analyze user behavior and journey on website and come up with plans and strategies to improve our Onsite Conversions, User retention Reduce Bounce Rate, Exits , Improve User Engagement Time on site, pages/session and improve lead flow Visitor to lead conversion Requirements: 1. 8 years of experience and must have experience in a product marketing role for a SaaS product. - Outstanding communication skills verbal, writing and collaboration. Writing samples required. - Hands on experience in writing product marketing briefs and documents - Hands - on experience in managing wordpress websites will be an added advantage - Knowledge of analytical tools like Google Analytics, Hotjar, User Behaviour and User Journey analysis - You should have a sound technical background as we are a B2B/enterprise product. - Demonstrates strong analytical and strategic thinking skills and the ability to translate those skills into creative, marketable messaging and content Benefits we offer - You will be working with a Product B2B SaaS Company - Permanent Remote option - Open and flat organizational culture - ESOPs Employee Stock Ownership Plan : 10 of the entire company is reserved for employees - Gratuity benefits - Annual profit - sharing bonus: 10 of yearly profits distributed among employees - Comprehensive family health insurance coverage - No approval required for leaves of up to 2 days - Flexible working hours