Social Media Marketing Executive

Plan and monitor the ongoing company presence on social media Twitter, Facebook, Instagram, etc. Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness. Provide creative ideas for content marketing and update website. Measure performance of digital marketing efforts using a variety of Web analytics tools Google Analytics, Web Trends etc. Assist the team in the development of the overall digital marketing strategy Manage the creation of relevant and engaging digital content for publishing onto various digital platforms Set up conversion, pixel, and event tracking on the website and across various digital platforms Conduct research on market trends, brand s audiences and competitors, and end - to - end consumer journey to drive engagements and conversions Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team - Skills