FMCG Sales Executive

Appoint and manage distributors, super stockists, and retailers Ensure market coverage numeric weighted distribution Maintain stock availability zero stock - out target Expand presence in GT General Trade , MT Modern Trade , and E - commerce Meet monthly / quarterly / annual sales targets Drive primary company to distributor and secondary sales distributor to retailer Monitor SKU - wise performance Execute beat plans route plans Ensure visibility merchandising standards Placement of POSM Point of Sale Materials Monitor planogram compliance Conduct regular market visits audits Build strong relationships with: Distributors Retailers Key accounts Negotiate trade schemes, margins, and promotions Resolve claims, disputes, and payment issues Forecast demand and coordinate with supply chain Monitor: Stock levels Expiry management critical in FMCG Ensure timely replenishment Monitor competitor: Pricing Schemes New launches Provide market intelligence reports Sales Planning Forecasting